Marchex vs Retreaver
Marchex
marchex.com
Retreaver
retreaver.comSide by side
| Figure | Marchex | Retreaver |
|---|---|---|
| Price from | — | $0.05/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| API | Yes | Yes |
| Plans published | 0 | 1 |
| Spec score · Sales Call Tracking Software | 7.6 (#11) | 7.5 (#13) |
| Spec score · Call Tracking Software | 7.4 (#24) | 7.4 (#26) |
| Call attribution | Marchex uses dynamic number insertion and multichannel attribution to connect calls with marketing campaigns and channels. | Retreaver uses dynamic phone number pools and call data to attribute calls to their source. |
| Company history | Marchex says it was founded in 2003 and has been a public company since 2004. | Retreaver says it has helped businesses use call data since 2012. |
| Founded | Marchex says it was founded in 2003. | 2012 |
| Headquarters | Marchex's privacy policy lists its contact address in Seattle, Washington. | Las Vegas, Nevada, United States |
| Integrations | The integrations directory lists Google Analytics, Zapier, Adobe Analytics, DealerSocket, Twilio, Five9, Slack, and other integrations. | The integrations page lists Google Analytics, Google Ads, Facebook Ads, Tableau, Google Sheets, PostgreSQL, and MySQL among its integrations. |
| Security | A Marchex product migration document describes its information security program as enterprise-class and multi-layered. | The maker describes Postback Keys as scope-limited API tokens that authorize specific actions on a specific account entity. |
| Support | The migration document says the Marchex Customer Success team provides onboarding and training. | Retreaver says it offers personalized, live, dedicated support and communicates through channels such as email and Slack. |
| What it does | Marchex analyzes customer conversations with AI to provide insights, recommendations, and actions intended to grow revenue. | Retreaver is a call tracking platform for publishers, networks, and advertisers that routes and monetizes calls. |
Plans
In their own words
Marchex
Marchex is a conversation intelligence platform for businesses, available through the web and API. It analyzes customer calls and other conversations to produce summaries, analytics, and recommendations, helping teams identify sales and customer experience issues. Its Conversation Intelligence can identify customer intent and outcomes, measure performance against goals and benchmarks, and alert teams to missed sales or reputation risks. Marchex says its proprietary AI was trained on hundreds of millions of conversations. For marketing measurement, dynamic number insertion and multichannel attribution connect calls with campaigns and channels; tracking also includes keyword-level and landing-page tracking, plus call recording. Businesses can use Marchex-managed numbers or analyze their own conversations through the interface, API, or native integrations without porting numbers or changing platforms. Marchex Sonar provides SMS messaging, automated campaigns, response tracking, and CRM integration. Listed integrations include Salesforce, HubSpot, RingCentral, Zapier, and Google Analytics. REST APIs and webhooks cover call, text, and AI features, including near-real-time attribution events. Pricing is on request; a 30-day free trial of Marketing Edge includes onboarding, training, and online guides. Marchex was founded in 2003 and is headquartered in Seattle.
Retreaver
Retreaver is a paid call-tracking platform for publishers, networks, advertisers, agencies, and marketers that routes and monetizes calls. Dynamic phone-number pools and call data attribute calls to their sources, with dynamic number insertion, keyword-level tracking, and landing-page tracking listed. Routing supports real-time bidding, number pools, webhooks, and sending a call to another available buyer when one hangs up. Call recording and conversation intelligence are included. AI Call Analyst transcribes calls, analyses caller intent and disposition, and evaluates custom questions, attaching results to call records. Integrations include Google Analytics, Google Ads, Facebook Ads, Tableau, Google Sheets, PostgreSQL, and MySQL. Webhooks can pass TCPA consent data and connect to Jornaya, TrustedForm, and Blacklist Alliance. Retreaver is available through web, API, and iOS. Its iPhone and iPad app is free for accounts, requires iOS 15.1 or later, and is currently limited to Superusers and Account Owners. Pay-as-you-go usage starts at $0.05/minute; phone numbers cost $1 per number per month.