Marpipe vs Pencil
Marpipe
marpipe.com
Pencil
trypencil.comSide by side
| Figure | Marpipe | Pencil |
|---|---|---|
| Price from | $0.50/mo | $11/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 13 | 13 |
| Spec score · Creative Testing | 8.7 (#2) | 8.3 (#3) |
| Spec score · Ad Design Software | 8.6 (#3) | 8.3 (#10) |
| Spec score · Ad Creative Testing Tools | 8.8 (#3) | 8.4 (#6) |
| Ad integrations | The homepage names Instagram, Facebook, Google, Snapchat, Pinterest, X, Reddit and Axon among supported ad platforms. | The integrations page lists Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360 as generally available. |
| Documentation | The DPA Academy provides tutorials for feed import, synchronization, field mappings, custom labels, SKU suppression and design workflows. | The public Help Center contains dated articles covering agents, integrations, supported ad types, data handling and model support. |
| Headquarters | New York, NY, United States | London, England, United Kingdom |
| Rating on G2 | Marpipe scores 4.9 out of 5 from 7 reviews. | 4.7 out of 5 from 16 reviews |
| Rating on GetApp | Marpipe scores 4.0 out of 5 from 1 verified review. | 4.0 out of 5 from 1 review |
| Rating on Trustpilot | Marpipe has a TrustScore of 4.1 out of 5 from 8 reviews. | 3.8 out of 5 from 7 reviews |
| Security | Pricing states that plans include secure SSO, and the privacy policy says Marpipe uses organizational, technical and physical safeguards to protect personal information. | Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models. |
| Security controls | The Trust Center describes encryption, restricted encryption-key access, unique account/database authentication, penetration testing and disaster-recovery controls. | The homepage states SOC 2 Type II controls, no training on customer data, IP ownership, role-based access and brand-safety controls. |
| Support | The pricing page lists Intercom chat for support and describes Enterprise support as including meetings, Slack and email. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
| What it does | Marpipe is a cloud platform for turning ecommerce product catalogs into dynamic, enriched advertising creative and feeds. | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. |
Plans
Marpipe
- Catalog Creative — FreeFree
- Catalog Creative FreeFree
- Feed Management — FreeFree
- Feed Management FreeFree
- Feed Management — White Glove$0.05, paid once
- Feed Management White Glove$0.05, paid once
- Catalog Creative — Enterprise add-on$0.50 a month
- Catalog Creative — Startup$199 a month
- Catalog Creative Startup$199 a month
- Additional location feed$299 a month
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
Marpipe
Marpipe turns product catalogs into ad campaigns and gives brands tools to manage Dynamic Product Ads (DPAs). Catalog Creative lets users explore design options, preview generative designs, and launch DPAs across platforms. Feed Management tools cover feed fields, product sets, and a Feed Score for each channel. The product menu also describes AI models for catalogs, video creation for individual SKUs, and automatic filtering of weaker performers. Catalog inputs can include product feeds and images, video, headlines, copy, logos, and other brand assets; experimentation is multivariate, with advanced creative reporting and AI variant generation. Named ad platforms include Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, and Reddit. Commerce integrations include Shopify, Salesforce, BigCommerce, WooCommerce, and Magento. Marpipe is available on the web and as an extension. Catalog Creative and Feed Management have free plans; Startup costs $199 a month, Enterprise costs $999 a month, and White Glove feed management costs $0.05 per SKU, with a $400 minimum. Plans include secure SSO. Marpipe says its services are for businesses, not personal, family, or household use.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.