Matomo vs OpenPanel
Matomo
matomo.org
OpenPanel
openpanel.devSide by side
| Figure | Matomo | OpenPanel |
|---|---|---|
| Price from | €275/mo | $2.08/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 11 |
| Spec score · Web analytics tools | 9.2 (#5) | 8.6 (#25) |
| Event tracking | Yes | OpenPanel tracks clicks, views, and conversions through an event tracking API. |
| Founded | 2007 | 2023 |
| Free plan | Yes | Yes |
| Headquarters | Auckland, New Zealand | Stockholm, Sweden |
Plans
Matomo
- CommunityFree
- Team€275 a month
- BusinessPrice not published
- EnterprisePrice not published
- VIPPriced on request
OpenPanel
- 5K events per month$2.50 a month
- 10K events per month$5 a month
- 100K events per month$20 a month
- 250K events per month$30 a month
- 500K events per month$50 a month
- 5K events per month$25 a year
- 10K events per month$50 a year
- 100K events per month$200 a year
- 250K events per month$300 a year
- 500K events per month$500 a year
In their own words
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.
OpenPanel
OpenPanel is an open-source analytics platform for tracking website visitors and analyzing behavior in apps. It captures clicks, views, and conversions through an event tracking API, then presents activity through real-time dashboards, funnels, cohorts, user profiles, session histories, session replay, and A/B testing. SDKs are listed for web frameworks and languages as well as Swift, Kotlin, and React Native. OpenPanel is available on web, Android, and iOS, through an API, or as a self-hosted deployment. The company says tracking uses no cookies and discards raw IP addresses after deriving geolocation and an anonymous visitor identifier. For cloud customers, analytics data is stored in Germany, backups are in the EU, and standard event data does not leave the EEA. Cloud pricing is based on monthly event volume: the 5K-events plan costs $2.50 a month. Self-hosting is free. Websites or apps, users, dashboards, charts, and tracked profiles are described as unlimited, while monthly event volume defines cloud plans.