Matomo vs Plerdy

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

Plerdy is a CRO and SEO platform for website owners, marketers, and UX, CRO, and SEO specialists. Its tools include dynamic heatmaps, historical click data, detailed filters, exports, session recordings, pop-ups, e-commerce tracking, conversion tracking, error monitoring, SERP checking, and A/B testing. Recordings can be viewed as session videos and shared as clips with developers. Tracking can be installed through JavaScript, Google Tag Manager, Shopify, or a WordPress plugin, and Plerdy integrates with Google Analytics 4. The free plan lists 100 daily heatmaps, 500 video sessions, 5,000 SEO audits, 100 pop-ups, and one month of storage, among other limits. Paid plans start at $21/mo when billed annually. A 14-day trial does not require a credit card; afterward, data is adjusted to the Free package for one month. Each package covers one site, though domains, subdomains, and cross-domain sites can share account usage limits. Plerdy says its server is in Germany and describes privacy and security controls including pseudonymization, encryption, and SSL/TLS protection.