Matomo vs PostHog

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

PostHog is a platform for building products, communicating with customers, and understanding customer data. Its suite includes product and web analytics, funnels, heatmaps, graphs and trends, lifecycle analysis, and user paths. Session Replay records sessions from web, React Native, iOS, Android, Flutter, and other SDKs. Feature Flags can target users, groups, or traffic percentages and support phased rollouts, kill switches, multivariate variants, JSON payloads, and beta opt-ins. An integrated data warehouse can use external sources such as Snowflake or BigQuery. PostHog CDP transforms events in real time and sends them to more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. PostHog Desktop is a coding agent that can use product signals such as errors, support tickets, session replays, GitHub issues, Linear, and Zendesk to investigate causes and create pull requests. The free plan includes one year of event and metadata retention; free recordings are kept for one month. Paid plans guarantee seven years of event and metadata retention. PostHog also describes an open-source product licensed under MIT.