Matomo vs UXCam

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

UXCam is a product analytics platform for mobile apps and websites that brings behavioral metrics together with session replays and visual analysis. Teams can use click heatmaps, retention and journey analysis, funnels, and session recordings to examine product use. Its AI analyst analyzes product data to provide answers and insights. Rage-click detection and mobile capture are also listed.

The mobile SDK supports iOS, Android, Flutter, React Native, Xamarin, NativeScript, and Cordova. UXCam can connect behavioral data with CRM, support, crash-reporting, and business-intelligence tools, and offers API data export. Privacy controls allow text fields, selected screen areas, or entire screens to be blurred or masked. UXCam states that it is GDPR compliant and SOC 1 and SOC 2 certified, and offers data hosting in the EU, USA, and UAE. The free plan includes 3,000 sessions per month and two app keys. Paid pricing has no fixed listed price and depends on monthly session volume and actual usage; the free trial provides full feature access.