Matomo vs Visitor Analytics (TWIPLA)

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

Visitor Analytics (TWIPLA) tracks website activity, including page views, events, conversions, and ecommerce, with funnels, session recordings, extended data retention, and API access. Its free plan is free and includes 400 monthly page views, 20 monthly events, one conversion funnel, and 25 session recordings. Paid plans billed monthly are Starter at $2.99 a month, Basic at $12.99 a month, Advanced at $24.99 a month, and Pro at $39.99 a month. The pricing note also lists paid access from $2.39/mo (annual); listed monthly prices exclude VAT, and yearly billing is offered at 20% off. A 30-day unlimited free trial provides full-platform access with no commitment or credit card. Ready-made integrations are listed for Wix, WordPress, Weebly, Drupal, Joomla!, and October CMS. TWIPLA describes four cookie-free privacy modes, including a default Maximum Privacy mode that needs no consent, and states that it complies with GDPR, ePrivacy, and CCPA. Data is hosted in ISO 27001-certified data centers in Germany. Paid plans include unlimited collaborators, and API access is unlimited.