Matomo vs VWO Insights
Matomo
matomo.org
VWO Insights
vwo.comSide by side
| Figure | Matomo | VWO Insights |
|---|---|---|
| Price from | €275/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Heatmap and session replay tools | 9.1 (#5) | 7.2 (#59) |
| Founded | 2007 | 2009 |
| Headquarters | Auckland, New Zealand | Delhi, India |
Plans
Matomo
- CommunityFree
- Team€275 a month
- BusinessPrice not published
- EnterprisePrice not published
- VIPPriced on request
VWO Insights
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.