Matomo vs Zoho PageSense

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.

Zoho PageSense is a no-code platform for analyzing site metrics, testing changes, and improving conversions. Its web analytics include real-time reports, segmentation, filtering, data visualization, conversion-cycle tracking, and Zia insights. Heatmaps, session recordings, form analytics, and funnel analysis help identify visitor behavior and drop-offs. Testing options include A/B tests, split URL tests, and server-side full-stack tests. PageSense also offers polls, pop-ups, and web and mobile push notifications. Its Android and iOS SDKs support app interaction tracking, in-app events, and push notifications. A Chrome extension lets users create and manage experiments in the browser. Integrations include Zapier, Google Ads, Intercom, Zoho Sites, Zoho SalesIQ, Zoho Forms, Zoho Commerce, and Zoho Desk. Session recordings mask keystrokes and inputs by default, and users can mask selected page areas. The Forever Free plan costs nothing and includes 5,000 monthly tracked users, one project, one month of data retention, and five goals. A 15-day trial offers full feature access, 5,000 monthly tracked users, and three projects, with no credit card required. If a plan's tracked-user allowance is exceeded, experiments pause while configurations and reports remain accessible.