Mautic vs Omnisend

Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.

Omnisend is a web-based marketing platform from Omnisend, founded in 2014. It supports email automation, audience segmentation, landing pages and A/B testing, with web push notifications also included. The service lists 280 native integrations. A free plan costs nothing, requires no credit card and supports 250 contacts, 500 emails per month and 500 web push notifications. Standard costs $16 a month at its entry tier, covering 500 contacts, 6,000 emails per month and unlimited web push notifications; paid pricing scales with billable contacts. Pro costs $59 a month at the displayed entry tier, with 2,500 contacts and unlimited emails and web push notifications. A Custom plan is listed for 150,000 or more contacts, but no price is shown. The listed platform is web, so campaign management is browser-based.