Mautic vs Salesforce Marketing Cloud Account Engagement
Mautic
mautic.orgSalesforce Marketing Cloud Account Engagement
salesforce.comSide by side
| Figure | Mautic | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Price from | €247.50/mo | $1,250/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 8 |
| Spec score · Marketing Automation Software | 9.2 (#4) | 8.5 (#24) |
| Spec score · Lead Nurturing Software | 8.7 (#8) | 7.8 (#17) |
| Audience | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. | The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies. |
| Included contacts | 50000 | 10000 |
| CRM integrations | multiple | native |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Forms | Its forms can be embedded on landing pages, websites, applications and popup modals. | Yes |
| Free plan | Yes | No |
| Integrations | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. | The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. |
| Lead management | Mautic supports lead-scoring points, triggers and groups, funnel stages, and multichannel data collection for contact profiles. | The pricing page lists lead nurturing, scoring, prospect tracking, lead deduplication, and lead scoring and grading features. |
| Lead scoring | Point scoring helps prioritize leads and provides a central contact overview. | Yes |
| Support | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. | The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community. |
Plans
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
Salesforce Marketing Cloud Account Engagement
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
In their own words
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement has no write-up on Specifiction yet; its figures are above.