Mautic vs WebEngage
Mautic
mautic.org
WebEngage
webengage.comSide by side
| Figure | Mautic | WebEngage |
|---|---|---|
| Price from | €247.50/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 0 |
| Spec score · Marketing Automation Software | 9.2 (#4) | 7.9 (#55) |
| Spec score · Campaign Management | 8.8 (#3) | 7.2 (#20) |
| Automation | Mautic provides lead nurturing and drag-and-drop campaign automation for customized marketing touchpoints. | Journey Designer lets businesses use user attributes and behavioral events to orchestrate engagement across stages of the customer lifecycle. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Forms | Its forms can be embedded on landing pages, websites, applications and popup modals. | Yes |
| Integrations | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. | The developer hub lists direct SDKs, Segment.com, Google Tag Manager, and REST API as ways to connect platforms. |
| Lead scoring | Point scoring helps prioritize leads and provides a central contact overview. | Yes |
| Privacy | Mautic supports GDPR, CCPA and other privacy requirements with self-hosting, configurable tracking controls, IP anonymization and cleanup tasks. | WebEngage's GDPR guide documents REST API support for exporting user profile data and SDK or API support for correcting user data and unsubscribing users from listed messaging channels. |
| Support | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. | The company lists [email protected] as its support contact and describes round-the-clock support on its homepage. |
Plans
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.
WebEngage
WebEngage is a marketing automation suite for consumer businesses, combining customer data, analytics, personalization, and multichannel engagement. Its customer data platform brings information from multiple sources into unified profiles with real-time refresh, and segmentation can use behavior and business goals, including RFM modeling. Journey Designer uses user attributes and behavioral events to coordinate engagement across the customer lifecycle. Listed channels include push, in-app, SMS, on-site notifications, RCS, web push, email, Facebook-Instagram, and WhatsApp. Web and app personalization use customized pages, pop-ups, notifications, behavioral data, and segmentation. Analytics cover users, products, and campaigns and allow channel impact comparisons. Connections include direct SDKs, Segment.com, Google Tag Manager, and REST API. The API supports user and event updates, survey retrieval, campaign triggers, and journey personalization, with default limits of 5,000 user or event updates per minute and 100 transactional campaign requests per minute. Segment integration excludes React Native, Flutter, Xamarin, and Unity apps. Email delivery is handled through an email service provider. WebEngage is available on Android, iOS, web, and API, and pricing is on request.