MaxContact Auto QA vs Scorebuddy Conversation Analytics
MaxContact Auto QA
maxcontact.comScorebuddy Conversation Analytics
scorebuddycx.comSide by side
| Figure | MaxContact Auto QA | Scorebuddy Conversation Analytics |
|---|---|---|
| Price from | £80/mo | $24/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Customer Service QA Software | 8.9 (#3) | 8.4 (#6) |
| Spec score · Call Center Speech Analytics Software | 8.8 (#4) | 8.3 (#7) |
| Spec score · Contact Center Quality Assurance Software | 8.7 (#4) | 8.3 (#6) |
| Company legal name | The website footer identifies Trivoni Software Ltd, company number 09816677, with a Manchester registered address. | The legal entity identified in the privacy policy and SLA is Sentient Solutions Limited, trading as Scorebuddy. |
| Coverage | The product is marketed as analysing 100% of conversations instead of small manual samples. | The product describes AI analysis of 100% of customer interactions across channels. |
| Founded | MaxContact says it launched in 2015 after four years of development; CB Insights also lists 2015 as the founding year. | ScorebuddyCX says it was founded in 2012. |
| Funding news | MaxContact says it secured private-equity investment in 2021 and further NatWest funding during 2023–2024. | On 25 November 2024, Scorebuddy announced a €5 million investment from Foresight Group to accelerate AI innovation and growth. |
| Headquarters | Manchester, United Kingdom | Dublin, Ireland |
| Integrations | Auto QA connects to contact-centre and CRM platforms through APIs; the site links HubSpot, AutoConvert, Salesforce, Orca and Zoho integrations. | Listed connectors include Genesys, Intercom, Amazon Connect, Salesforce, HubSpot, NICE CXone, Assembled, LivePerson, Kustomer, Freshdesk, Zendesk, Aircall, Five9, Talkdesk, Dixa and LiveChat. |
| Purpose | Auto QA automatically applies customizable quality scorecards to eligible contact centre interactions, helping teams scale quality monitoring. | Scorebuddy Conversation Analytics analyzes customer interactions to show why customers make contact, how they feel, and what teams across the business should know. |
| Rating on Capterra | 4.7 out of 5 from 33 reviews. | 4.5 out of 5 from 43 reviews. |
| Rating on G2 | 4.6 out of 5 from 60 reviews. | 4.5 out of 5 from 835 reviews. |
| Rating on GetApp | 4.7 out of 5 from 33 reviews. | 4.5 out of 5 from 43 reviews. |
| Security | MaxContact states that its security programme includes ISO 27001 certification, private segregated infrastructure, access controls and payment-compliant call recording. | Scorebuddy states that it is ISO 27001:2022 certified and SOC 2 Type 2 compliant. |
| Support | MaxContact describes UK-centric support as one of its company values. | Support is provided through in-product chat, email and telephone during 9:00–17:30 GMT business hours, with ticketed incident handling. |
| What it does | MaxContact Auto QA automatically applies configurable quality scorecards to eligible calls, chats and emails inside Conversation Analytics. | ScorebuddyCX is an AI-powered contact-center quality-assurance and customer-experience intelligence platform combining QA, conversation analytics, coaching and learning. |
Plans
MaxContact Auto QA
- MaxContact paid plan£80 a month
- MaxContact subscription£80 a month
- Auto QAPriced on request
- Custom Auto QAPriced on request
Scorebuddy Conversation Analytics
- Foundation$24 a month
- Accelerate$32 a month
- Elite$41 a month
- AcceleratePriced on request
- AcceleratePriced on request
- ElitePriced on request
- ElitePriced on request
- FoundationPriced on request
- FoundationPriced on request
In their own words
MaxContact Auto QA
MaxContact Auto QA applies configurable quality scorecards to contact centre interactions, with AI scoring conversations against criteria and linking each evaluation to transcript evidence. Teams can select which interactions are eligible by campaign, result code, agent, or volume. It analyzes calls, chats, and email, and scorecards can track script adherence, regulatory compliance, data protection requirements, and indicators of vulnerable customers. Critical questions can automatically fail a call regardless of its overall score; sequence-aware checks can verify that required steps happened in order. The product brings coaching opportunities, compliance risks, performance trends, flags, and transcript moments forward for review. It runs on web and via API, integrates with contact centre and CRM platforms, and is offered standalone or as an add-on. Pricing is on request, typically based on conversation volume, with flexible monthly or annual contracts. The FAQ says most deployments take less than a day, with monitoring possible within 24 hours. MaxContact is based in Manchester, United Kingdom, and was founded in 2015.
Scorebuddy Conversation Analytics
Scorebuddy Conversation Analytics analyzes customer interactions to help teams understand why people make contact, how they feel, and what the wider business should learn. It describes AI analysis across all interactions and channels, with contact-driver volumes and trends for investigating changes. Sentiment analysis tracks how sentiment evolves alongside customer effort scores and NPS. Teams can define topics using keyword logic and apply them to historical conversations. The product also lists automatic topic detection, intent detection, journey analysis, conversation search, compliance monitoring, and compliance reviews. Its quality tools include AI-assisted scoring, calibration, agent coaching, and coaching workflows. Conversation Analytics is an Elite plan feature, alongside AI voice transcription, Salesforce and Open API integration, SSO, and selectable EU, US, or UK data regions. Scorebuddy lists integrations including Intercom, Genesys, Amazon Connect, Salesforce, HubSpot, Zendesk, and others. Pricing depends on user count and package, with flexible annual contracts; prices are on request. A guided 14-day free trial is available. The product is intended for contact-center CX and operations leaders as well as product managers, marketers, and senior leaders.