MediaPostAI vs Optimate
MediaPostAI
mediapostai.com
Optimate
optimatesocial.comSide by side
| Figure | MediaPostAI | Optimate |
|---|---|---|
| Price from | $19/mo | £29/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 6 |
| Spec score · AI Social Media Caption Generators | 8.0 (#24) | 8.9 (#7) |
| Audience | MediaPostAI says it is built for small businesses, social media agencies, digital marketers, content creators, e-commerce brands and social media managers. | The product is presented for small businesses, creators and agencies. |
| Brand voice | Brand Voice Customization supports unlimited brand presets, tone sliders and custom vocabulary and guidelines. | Optimate uses brand voice, audience, content pillars and prohibited words to tailor AI generated captions and hooks. |
| Product | MediaPostAI is an AI-powered social media content platform that generates captions, hashtags and full content calendars. | Optimate is an AI powered social media management platform for creating, scheduling, publishing, analysing and optimising social content. |
| Security | The site labels MediaPostAI SOC 2 security compliant. | The privacy policy describes secure hosting, encryption where appropriate, access controls, monitoring and least privilege measures. |
| Support | Support ranges from community support on Free to email on Starter, priority email and chat on Pro, and a dedicated manager on Agency. | Users can contact support by email or contact form, and the company says it will reply as soon as it can. |
Plans
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
In their own words
MediaPostAI
MediaPostAI is a web platform for generating social media captions, hashtag suggestions and content calendars. Users enter a topic, URL or product, choose a platform and tone, then edit, schedule or publish the generated content. Caption tools provide platform-specific formatting, brand presets, variations, emoji and call-to-action suggestions. The hashtag generator analyzes content in a niche and recommends clusters with differing competition levels. Calendar plans span 30 or 90 days and include varied content types, suggested posting times and content pillars. Brand controls include unlimited presets, tone sliders and custom vocabulary and guidelines. Bulk generation produces 30, 60 or 100+ posts and accepts CSV topic uploads; repurposing converts blog posts, YouTube scripts or podcast transcripts into social posts. The site lists support for 12+ platforms, including Instagram, LinkedIn, Facebook, TikTok, Twitter/X, YouTube, Pinterest and Threads. Free costs nothing; paid plans start at $19 a month. Business, page, storage, variation and support limits differ by plan. The service labels itself SOC 2 security compliant and describes encryption, hashed passwords, secure token storage and access controls.
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.