MediaRadar vs Sensor Tower
MediaRadar
mediaradar.comSensor Tower
sensortower.comSide by side
| Figure | MediaRadar | Sensor Tower |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Digital Advertising Intelligence Software | 7.7 (#4) | 7.8 (#3) |
| Spec score · Competitive Intelligence Software | 7.7 (#26) | 7.9 (#17) |
| Data delivery | MediaRadar says its intelligence is available through a user experience, data feeds, and APIs. | Connect offers APIs, scheduled data feeds, Snowflake integration, and custom alerts; scheduled exports are available as Parquet or CSV files. |
| Headquarters | New York, New York, United States | San Francisco, California, United States |
| Integrations | MediaRadar announced VideoAmp audience ratings integration for ad-level TV analysis, and describes Data Cloud connections to analytics and AI systems. | Connect offers API access, scheduled data feeds, Snowflake, Salesforce, and custom alerts by email or Slack. |
| Intended users | MediaRadar presents its solutions for brands, agencies, publishers and platforms. | Connect is described as suited to data engineers, data science teams, analysts, growth teams, and other quantitative teams integrating insights into reporting or workflows. |
| Pricing | The pages reviewed direct prospective customers to speak with a consultant and do not state a subscription price. | Sensor Tower says it customizes pricing plans for each customer and invites prospective customers to request a demo. |
| Product | MediaRadar provides always-on marketing intelligence about advertising strategy, media spend, creative assets, and brand messaging. | Sensor Tower provides digital market intelligence across mobile apps, digital advertising, audiences, web, and gaming. |
| Security | MediaRadar says it uses administrative, technical, and physical safeguards, including access controls and encryption, to protect personal data. | Sensor Tower says it is SOC 2 Type II compliant and attested, and that its security controls undergo continuous testing and monitoring. |
| Support | MediaRadar directs current clients to contact customer support by email for help. | The security page directs customers to contact [email protected] with questions not covered there. |
| What it does | MediaRadar provides marketing intelligence about advertising activity, media spend, creative assets and brand messaging. | Sensor Tower provides digital intelligence about consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. |
Plans
In their own words
MediaRadar
MediaRadar has no write-up on Specifiction yet; its figures are above.
Sensor Tower
Sensor Tower has no write-up on Specifiction yet; its figures are above.