Memberful vs WildApricot
Memberful
memberful.com
WildApricot
wildapricot.comSide by side
| Figure | Memberful | WildApricot |
|---|---|---|
| Price from | $49/mo | $66/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Membership Management Software | 8.5 (#19) | 9.0 (#4) |
| Spec score · Membership Site Platforms | 8.6 (#19) | 8.9 (#11) |
| Spec score · Membership Billing Software | 8.3 (#15) | 8.1 (#22) |
| Content gating | full_site | page |
| Custom domain | Yes | Yes |
| Free plan | No | No |
| Integrations | Native integrations include WordPress, Mailchimp, Kit, Discord, Discourse, Zapier, and other listed services. | WildApricot describes WordPress widgets and single sign-on, Make and Zapier workflows, webhooks, and admin and member APIs. |
| Member management | The platform includes a member activity feed, subscription management, refunds, discounts, retention flows, and transactional email templates. | The platform provides an online member database, renewal automation, invoicing, recurring payments, and member self-service. |
| Security | Memberful says payment card data goes directly to Stripe and is not stored on its servers. | WildApricot says it provides HTTPS traffic encryption and that its cloud infrastructure runs on AWS. |
| Paid from | 49 | 66 |
| Subscription billing | both | both |
| Support | The Enterprise plan includes dedicated support, premium services, success management, and custom migration and implementation support. | The pricing page says every plan includes full customer support at no extra cost and offers onboarding coaches for the free trial. |
| Transaction fee | 4.9% | No per-transaction platform fee; payment-provider fees may apply. |
Plans
In their own words
WildApricot
WildApricot is browser-based cloud software for managing membership organizations, websites, events, and related administration. Its online member database supports automated renewals, invoicing, recurring payments, and member self-service. Event tools handle custom registration forms, online payments, reminder emails, and attendance tracking. Email features include customizable templates, performance tracking, and scheduled or automated messages. The service describes WordPress widgets and single sign-on, Make and Zapier workflows, webhooks, and administrator and member APIs. Separate mobile apps for administrators and members include event, profile, directory, and payment features. The 100 Contacts plan costs $66 a month and includes a cloud-based membership and contact database and full customer support. WildApricot has no free plan, but offers a 60-day free trial without a credit card. Personify Payments processes membership, event, donation, and sales payments. There is no per-transaction platform fee, though payment-provider fees may apply; listed card rates are 2.99% + $.30 for Visa, MasterCard, and Discover, and 3.5% + $.30 with AMEX.