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SPECIFICTION
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Mergo vs Porter Metrics

Mergo

mergo.app

Porter Metrics

portermetrics.com

Side by side

FigureMergoPorter Metrics
Price fromFree$12.50/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
API—Yes
Plans published14
Spec score · Google Workspace for Marketing Software7.4 (#10)8.0 (#7)
AutomationIt supports scheduled campaigns, automated follow-ups, and personalized emails triggered by Google Forms submissions.From chat, users can manage ads and social activity, research competitors, and generate creative assets.
IntegrationsMergo works with Gmail and Google Sheets, and its features also use Google Docs, Drive, Contacts, and Forms.The connector catalog lists marketing sources including Meta Ads, Google Ads, TikTok Ads, GA4, Shopify, HubSpot, and Google Search Console.
SupportMergo provides support by email and says free-period support is provided on a best-effort basis.The home page says customer support is provided by a real person and offers a link to talk to the team.

Plans

Mergo

  • Free planFree

Mergo pricing →

Porter Metrics

  • FreeFree
  • Reporting$12.50 a month
  • GrowPriced on request
  • ScalePriced on request

Porter Metrics pricing →

In their own words

Mergo

Mergo has no write-up on Specifiction yet; its figures are above.

Visit mergo.app

Porter Metrics

Porter Metrics is a marketing reporting and automation platform that connects data sources to create dashboards, reports, and exports. It also offers chat-based tools for managing ads and social activity, researching competitors, and generating creative assets, with actions paused by default until permission is granted to write. Its connector catalog includes Meta Ads, Google Ads, TikTok Ads, GA4, Shopify, HubSpot, and Google Search Console. Destinations include Google Sheets, Data Studio, BigQuery, Power BI, Claude, ChatGPT, Gemini, Slack, and Zapier. Users can blend data, connect multiple accounts, and use no-code connectors. The free plan is free and allows 3 connected accounts, up to 30 days of history, 100 AI credits per month for Automation, and 15 days for AI chats. Reporting costs $12.50 a month, billed annually at $12.50 per account; pricing varies by connected account count. A 14-day trial is available.

Visit portermetrics.com