| Price from | Free | ₹2,000/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 9 | 11 |
| Spec score · SMS API services | 8.6 (#8) | 8.7 (#5) |
| Spec score · SMS APIs | 8.5 (#10) | 9.0 (#1) |
| Founded | 2013 | The Udyam certificate records incorporation and business commencement on 18 June 2010. |
| Headquarters | Tallinn, Estonia | The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011. |
| Integrations | The integrations page describes API documentation, Zapier connections, and native integrations including Salesforce, Optimove, user.com, and SalesManago. | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. |
| Product | Messente provides a business messaging platform for sending SMS, Viber, and WhatsApp messages globally. | MSG91 describes itself as a cloud communication platform offering APIs and tools for SMS, WhatsApp, RCS, email, voice and authentication. |
| Security controls | The compliance page lists Google OAuth SSO, custom message retention periods, IP whitelisting for API keys, and multi-factor authentication; SCIM is not supported. | MSG91's SOC 2 Type II report covers security, availability, processing integrity, confidentiality and privacy controls for the 26 January–26 April 2024 observation period. |
| Support | The pricing page describes basic support and onboarding for Pay-As-You-Go and dedicated support with an Account Manager for the Commitment plan. | Support is available by chat, email, WhatsApp call or Google Meet; listed hours are Monday–Saturday 8:00 AM–midnight IST and Sundays and holidays 10:00 AM–7:00 PM IST. |
