Mithra by MannSetu vs Noa by Anshap

Mithra by MannSetu is an AI wellness companion for voice or text conversations and mood support. It offers mood tracking, journaling, progress summaries, and voice emotion analysis alongside CBT-based exercises, behavioural activation, breathing, and grounding practices adapted for Indian contexts. It supports Hindi and English, including Hinglish code-switching, and is available on Android, iOS, macOS, web, and Windows. MannSetu says each message passes a risk screen and crisis support can surface Tele-MANAS 14416 and emergency number 112. The maker says Mithra does not diagnose or replace professional therapy, and no licensed clinician reviews conversations. MannSetu states that data is encrypted at rest with AES-256 and in transit with TLS 1.3; application-layer encryption remains in progress. Data is currently hosted in AWS us-east-2 in Ohio, with migration to AWS Mumbai in progress and no firm date. The free plan has daily limits for text and voice, plus mood tracking, journaling, and seven-day session history. Student is ₹199 a month plus 18% GST, and Premium is ₹399 a month plus 18% GST. Premium has a 14-day free trial. Campus Shield is ₹50 a year for institutions.

Noa by Anshap is a mental-wellbeing assistant that uses AI to listen and provide support, built by psychologists and grounded in evidence-based approaches such as CBT. It can connect users with matched, credential-verified specialists; the first consultation is free. The maker says conversations are end-to-end encrypted and personal data is not sold, shared, or used for advertising. Psychologist-hosted Circles are one-hour, audio-only group sessions where participants can listen or type without using their real names. Live channels include WhatsApp, iOS, and Android, while Microsoft Teams is in pilot. For organisations, Noa supports configurable handoffs to EAP providers, internal counselling teams, and Anshap's specialist network, along with region-aware routing to iCALL, Vandrevala, and AASRA crisis hotlines. Live reporting includes a web leadership dashboard, PDF cohort reports, and CSV/API exports of aggregated cohort metrics. Exported reports are cohort-level and anonymised at source. Anshap describes an eight-week organisational pilot with no commitment, designed with the organisation.