MonsterInsights vs Simple Analytics
MonsterInsights
monsterinsights.com
Simple Analytics
simpleanalytics.comSide by side
| Figure | MonsterInsights | Simple Analytics |
|---|---|---|
| Price from | $8.29/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| API | — | Yes |
| Plans published | 5 | 5 |
| Spec score · Web analytics tools | 8.6 (#26) | 9.1 (#11) |
| Conversion funnels | Yes | Yes |
| Data retention | unlimited | limited |
| Event tracking | Yes | Yes |
| Founded | 2016 | 2018 |
| Free plan | Yes | Yes |
| Integrations | The integrations listed include WPForms, Formidable Forms, Gravity Forms, Ninja Forms, Contact Form 7, Pretty Links, ThirstyAffiliates, and AffiliateWP. | Listed integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. |
| Privacy | The maker says Privacy Guard detects and strips personally identifiable information before it reaches Google Analytics, and describes its compliance features for GDPR, CCPA, PECR, and PIPEDA. | Simple Analytics says it uses no cookies or persistent identifiers, stores no IP addresses, and does not track or profile users across sites. |
| Product | MonsterInsights connects WordPress sites to Google Analytics and displays analytics data inside the WordPress dashboard. | Simple Analytics is privacy-first web analytics for website owners and marketing teams, showing pageviews, referrers, campaigns, and events without cookies or personal data. |
| Support | The pricing page lists standard support for Plus, priority support for Pro, and premium support for Elite. | Enterprise proof-of-concept customers receive help optimizing setup and reviewing comparisons, including support for proxies and custom domains where needed. |
Plans
MonsterInsights
- FreeFree
- Plus$99.50 a year
- Pro$199.50 a year
- Elite$299.50 a year
- Agency$799 a year
Simple Analytics
- FreeFree
- Simple, privacy-friendly analyticsPrice not published
- Simple, privacy-friendly analyticsPriced on request
- EnterprisePriced on request
- Self-serve£20 a month
In their own words
MonsterInsights
MonsterInsights has no write-up on Specifiction yet; its figures are above.
Simple Analytics
Simple Analytics gives website owners and marketing teams pageviews, referrers, campaign data, and events without cookies or personal data. It shows where visitors come from and how they browse, including when they reject consent. Teams can track clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels. Weekly or monthly email reports, embeddable live visitor stats, CSV downloads, and APIs provide ways to share or retrieve results. The service says it stores no IP addresses, uses no persistent identifiers, and does not follow users across sites. Analytics data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. Integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. The free plan is free and includes one user, five websites, and one month of history; data older than 30 days is deleted. Self-serve costs £20 a month. A 14-day trial requires no credit card; trial users can use advanced features without restrictions.