MoodBoard AI vs PureRef
MoodBoard AI
moodboardai.comPureRef
pureref.comSide by side
| Figure | MoodBoard AI | PureRef |
|---|---|---|
| Price from | $2,924/mo | $0.67/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Mood Board Software | 8.1 (#7) | 8.0 (#9) |
| Headquarters | Hungary | Johanneshov, Sweden |
| Integrations | Generated mood boards can be imported into the Mood Board Editor and uploaded to MyRoomDesigner.AI for 3D design generation. | PureRef can stay on top of a chosen application, and transparent-to-mouse mode allows clicks to pass through to the application below. |
| Support | The terms direct users with service or refund questions to support by email and say refund requests are reviewed case by case. | The maker provides a handbook, FAQ, forum, and contact form, while its EULA says the software has no specific support beyond what the EULA and website state. |
Plans
MoodBoard AI
- FreeFree
- Personal Moodboard$2,924 a month
- Business Moodboard$9,979 a month
- Premium MoodboardPrice not published
PureRef
- PersonalFree
- Business annual subscription$8 a year
- Business monthly subscription$10 a month
- Small business$49, paid once
In their own words
MoodBoard AI
MoodBoard AI creates mood boards from a chosen creative focus, style, colors, and custom details. Listed applications include interior design, fashion, weddings, food branding, photography, and restaurant photography. Users can refine designs through chat, clean up or replace items, and upscale selected images. Selecting items can reveal similar real-life products. The Mood Board Editor supports background removal, cropping, flipping, duplication, product imports, and shopping lists. Boards can move into the editor and upload to MyRoomDesigner.AI for 3D design generation. The company describes the suite for interior designers creating concepts, color palettes, shopping lists, and client-ready presentations. It runs on the web and lists real-time collaboration, a brand kit, and PNG, JPEG, and PDF exports. The Free plan costs nothing and includes one board/month, three one-click product imports, one AI background removal, AI generations, chat, and a color palette generator. Paid plans are listed separately.
PureRef
PureRef is a standalone reference image organizer for collecting inspiration, arranging mood boards, and keeping visual references nearby while painting or doing 3D modeling. Images can be added from a computer, pasted, or dragged from a browser. Tools include quick notes, desaturation, and ways to arrange and align images; the pen tool supports freehand marks and shapes, and animated GIF playback controls are documented. PureRef can stay above or below other windows, appear as an overlay, or allow mouse clicks to pass through to the application beneath it. Supported formats include AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. Image files and related image data are stored locally rather than online. The Personal plan is free for personal use. Commercial use with version 2.0 and later requires a per-seat license. Business options include an $8 a year annual subscription, a $10 a month subscription, and a $49 as a one-time purchase small-business license capped at three users per studio. PureRef is available for Windows, macOS, and Linux.