MoodBoardly vs PureRef

MoodBoardly is a web mood-board editor for creating, customizing and sharing visual boards and shopping lists. It imports AI-generated photos and provides background removal, cropping, flipping, duplication and one-click favorite imports. Products added to a board display their prices, while the editor can summarize the total cost and suggest similar products. Boards can be exported or shared with clients and collaborators. The maker describes uses in interior design, fashion and other creative projects, including client presentations. The free tier provides one board, three one-click custom product imports and one AI background removal. Paid plans are listed from $29 per month, with Personal, Business and Premium options billed yearly at their listed amounts. Subscriptions can be canceled in dashboard settings while access continues through the billing period. Users can change plans at any time with immediate pro-rata billing adjustments. The privacy policy says collected information may include account, device, activity, uploaded images and payment data.

PureRef is a standalone reference image organizer for collecting inspiration, arranging mood boards, and keeping visual references nearby while painting or doing 3D modeling. Images can be added from a computer, pasted, or dragged from a browser. Tools include quick notes, desaturation, and ways to arrange and align images; the pen tool supports freehand marks and shapes, and animated GIF playback controls are documented. PureRef can stay above or below other windows, appear as an overlay, or allow mouse clicks to pass through to the application beneath it. Supported formats include AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. Image files and related image data are stored locally rather than online. The Personal plan is free for personal use. Commercial use with version 2.0 and later requires a per-seat license. Business options include an $8 a year annual subscription, a $10 a month subscription, and a $49 as a one-time purchase small-business license capped at three users per studio. PureRef is available for Windows, macOS, and Linux.