Motiv vs Open Attribution
| Motiv | Open Attribution | |
|---|---|---|
| Free plan | No | Yes |
| Free trial | Yes | No |
| Paid from | $179/mo | $0.01/mo |
| Open source | No | No |
| Platforms | api, Web | Android, iOS, self-hosted |
| Free plan | No | Yes |
| Multi-touch attribution | Yes | Yes |
| Attribution models | custom | custom |
| Offline data attribution | Yes | — |
| Revenue attribution | Yes | Yes |
| Data retention | annual | — |
Both are listed in Best Marketing Attribution Software. On Specifiction, Open Attribution scores higher on our published basis.