MUiQ vs PlaybookUX

MUiQ is MeasuringU’s UX research platform for running usability studies, surveys, and other research methods. It supports task-based usability studies, card sorts, tree tests, click tests, website intercepts, Kano studies, and Max-Diff or conjoint studies. Researchers can review results using real-time dashboards, confidence intervals, p-values, cross-tabs, and custom graphs. Studies can be launched to online panels, and website intercepts and feedback tabs are available for recruitment. The platform offers API integration and Excel, Sheets, and CSV outputs. Recordings can be disabled to protect sensitive user information and downloaded for distribution. Some desktop web-task studies that capture URL paths, clicks, or video require Chrome or Firefox and typically the MUiQ browser extension. Mobile app studies do not require SDK integration: participants follow text or image task instructions, record their screen, and upload it. Platform Access costs $59,980 per year and includes five seats, unlimited concurrent studies, unlimited participant collection, and feature customization. Ongoing technical support, live onboarding, training, and multi-language study support are included.

PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.