Nebu vs Toluna Creative Pre-Test Instant
Nebu
nebu.comToluna Creative Pre-Test Instant
tolunacorporate.comSide by side
| Figure | Nebu | Toluna Creative Pre-Test Instant |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 0 | 0 |
| Spec score · Survey Panel Software | 7.5 (#5) | 6.8 (#10) |
| Founded | Nebu’s history says its inception took place in spring and summer 1993. | 2000 |
| Headquarters | Wormerveer, Netherlands | London, United Kingdom |
| Reporting | The platform includes charting and crosstabs, with statistical testing to help validate findings. | Reports include a scorecard combining nine validated KPIs, breakthrough and response scores, explain-why diagnostics, and campaign-specific recommendations. |
In their own words
Toluna Creative Pre-Test Instant
Toluna Creative Pre-Test Instant is an AI advertising pre-test inside Toluna Start. It uses synthetic personas to assess attention, branding, persuasion, likeability, emotional resonance, and intent before launch. Supported inputs include online video, TV, social video, TikTok/Reels, and high-quality animatics that closely represent final creative. Storyboards and early-stage or rough animatics are not supported. A project covers one market, up to 10 ads, and 200 completes, with audience targeting by age and gender and customizable quotas. Reports combine nine validated KPIs, including Breakthrough and Response scores, explain-why diagnostics, recommendations, and country- and format-specific benchmarks. Toluna says results can arrive in less than an hour, depending on ad count, and reports more than 4,000 validations against human responses. The product is intended for creative, marketing, insights, and research teams. Pricing is on request; Toluna invites prospects to request a demo or use Toluna Start.