NeedTexting vs Reach
NeedTexting
needtexting.comReach
reach.voteSide by side
| Figure | NeedTexting | Reach |
|---|---|---|
| Price from | $5/mo | $115/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Peer-to-Peer Texting Software | 7.9 (#8) | 7.7 (#13) |
| Integrations | The features page mentions RESTful API integration but does not name third-party integrations. | Reach documents integrations with Mobilize, Slack, and NGP VAN/EveryAction; integrations are unavailable on Basics, and Complete campaigns can have up to three integration instances while Movement campaigns can have unlimited instances. |
| Notable limitation | The terms say message delivery is not guaranteed and sent messages are charged when submitted to the messaging provider, even if not delivered. | Reach describes itself primarily as a canvassing app with basic one-to-one texting and email functionality, not a tool for a campaign’s full texting needs. |
| Product | NeedTexting provides SMS and MMS messaging for businesses and political campaigns. | Reach is a grassroots organizing and canvassing app for progressive campaigns and organizations to engage people, collect data, and organize supporters. |
| Security | The privacy policy says it uses TLS/HTTPS encryption in transit, bcrypt password hashing, database access controls, and regular security monitoring. | Reach says data is encrypted at rest and in transit, its primary datastore has no direct exposed entry points, and it is backed up daily. |
| Support | The support page says email support typically responds within a few hours during business days, Monday through Friday, 9am–6pm ET. | Customer support is included in all pricing tiers. |
Plans
In their own words
NeedTexting
NeedTexting provides SMS and MMS messaging for businesses and political campaigns on Android, iOS, web, and API. Users can send individual or bulk messages with personalization tags, AI suggestions, previews, and scheduled delivery. A two-way inbox supplies live threads, filtering, auto-responder rules, assignments, team collaboration, and response templates. Campaign tools include contact and group management, tags, engagement-based segmentation, keyword auto-responders, and SMS and email polls. Political campaign features include daily ballot updates, geographic and party-lean filtering, and messages to voters with outstanding ballots. Listed AI tools cover reply suggestions, content optimization, sentiment analysis, A/B testing automation, engagement scoring, and delivery optimization. RESTful APIs connect existing systems. The Standard Plan costs $5 a month per phone number; SMS costs $0.03 per message, MMS $0.05, and inbound replies are free. Messages are charged when submitted, even if delivery fails.