New/Mode vs SocialToaster

New/Mode is a civic action platform for nonprofits, unions, and advocacy campaigns that engage supporters and raise funds. It connects supporters with decision-makers through email, phone, social media, and letters to the editor, and its database targets government decision-makers. The free Individual plan includes Smart Petitions, unlimited email blasts, email-your-rep campaigns, and social media advocacy tools. Grassroots costs $13 a month and includes 1,000 contacts, with additional contact charges beyond that. Teams costs $109 a month and includes 2,000 contacts and three admin users. Movement Builder+ priced on request for organizations with 5,000 or more contacts, with pricing scaling with the list. CRM integrations include Salesforce, Action Network, NationBuilder, EveryAction, HubSpot, iMIS, ActionKit, and Blackbaud & Raiser’s Edge; website connections include WordPress, Drupal, and Squarespace, and Mailchimp is listed for email marketing. Its API is described as RESTful and OSDI compliant. Support ranges from self-service to email and priority support with a 48-hour response for Movement Builder+. The free tier has a hard cap that can require an upgrade or add-on if donations are turned off after 500 contacts or a payment processor such as Stripe is connected.

SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.