Nimbus Mediation vs PlayFab
Nimbus Mediation
nimbus.coPlayFab
developer.microsoft.comSide by side
| Figure | Nimbus Mediation | PlayFab |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Game Monetization Software | 7.4 (#16) | 9.0 (#2) |
| Integrations | Nimbus says Prebid Server demand competes in its unified auction server-to-server through the publisher’s existing integration, with no additional SDK required. | The product page lists integrations for Xbox, Steam, PlayStation 4 and 5, Nintendo Switch, Apple App Store and Google Play. |
| Privacy | Nimbus says it does not resell or enrich user data and describes itself as GDPR-ready, CCPA-ready, and compliant with IAB TCF protocols. | The terms state that Microsoft will not sell Game Data processed on the customer’s behalf within the scope of the CCPA. |
| Security | Nimbus says data is encrypted in transit and at rest and reports AICPA SOC-1 Type II certification. | Microsoft says developer sign-in migration adds MFA, conditional access, encryption and single sign-on through Microsoft accounts. |
| Support | Nimbus says its team supports publishers from integration through optimization, including performance analysis, floor strategies, demand tuning, and bad-ad investigations. | PlayFab describes ticketed support and 24/7 emergency escalations, with real-time service health at status.playfab.com. |
| What it does | Nimbus Mediation helps app publishers monetize in-app inventory through programmatic auctions, direct deals, and reporting tools. | PlayFab is a managed backend platform for games combining game services, real-time analytics and live-operations management. |
Plans
PlayFab
- Free to StartFree
- Standard Plan$99 a month
- Premium Plan$1,999 a month
- Enterprise PlanPriced on request
- Pay-as-you-goFree
In their own words
Nimbus Mediation
Nimbus Mediation helps mobile app publishers monetize in-app inventory through programmatic auctions, direct deals and reporting. It connects publishers to more than 60 demand sources across iOS and Android apps. Nimbus describes its unified auction as zero-bias, with the highest bid winning, and supports floor controls by geography, ad type and size, including dynamic floors that respond to market conditions. The Deal Activation System runs publisher-sourced campaigns beside open-market demand without extra setup or integration. Performance Insights includes advertiser-level views, average winning bids, exchange benchmarks and direct-versus-open-market comparisons. Prebid Server demand competes server-to-server without a new SDK, while Google Partner Bidding can be activated after an SDK update. Listed demand partnerships include Amazon Publisher Services TAM, Meta Audience Network and Google AdMob Partner Bidding. Nimbus says support covers integration, optimization, floor strategies, demand tuning and bad-ad investigation. It reports encryption in transit and at rest, AICPA SOC-1 Type II certification, and GDPR, CCPA and IAB TCF readiness.
PlayFab
PlayFab provides managed backend services for live games and connects players across platforms. Its player services include identity, groups, friends, chat, profiles, stats, game saves and shared data, alongside competitive leaderboards and multiplayer networking. Live-operations tools support remote gameplay tuning, real-time player segmentation and A/B testing. Economy and user-generated-content tools cover virtual economies, live offers, monetization and built-in moderation. Game Data Stream can monitor player activity, analyze retention and revenue, and export raw data. The product lists Unreal and Unity SDKs, custom-engine language support, and integrations including Xbox, Steam, PlayStation, Nintendo Switch, App Store and Google Play. Development Mode is free and permits up to 1,000 lifetime player account creations per title, with up to 10 titles per account. Free to Start costs nothing. Standard Plan costs $99 a month; Premium Plan costs $1,999 a month.