OneUp vs Swat.io
OneUp
oneupapp.ioSwat.io
swat.ioSide by side
| Figure | OneUp | Swat.io |
|---|---|---|
| Price from | $15/mo | €39/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 20 | 4 |
| Spec score · Social Media Management Tools | 9.1 (#9) | 7.3 (#115) |
| Analytics level | advanced | standard |
| Approval workflow | Yes | Yes |
| Founded | 2016 | 2010 |
| Free plan | No | No |
| Headquarters | Cranberry Township, Pennsylvania, USA | Vienna, Austria |
| Social accounts | 5 | 3 |
| Social inbox | OneUp supports replying to comments on YouTube, TikTok, Threads, Bluesky, LinkedIn, Facebook, and Instagram, plus DMs on Facebook, Instagram, and WhatsApp. | Yes |
| Supported networks | OneUp supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube. | Facebook,Instagram,LinkedIn,TikTok,YouTube,Pinterest,Threads,Bluesky,X,Google Business Profile,WhatsApp |
| Team users | 0 | 2 |
Plans
OneUp
- Basic$25 a month
- Intermediate$60 a month
- Growth$120 a month
- Business$300 a month
- Enterprise$2,000 a month
- EnterprisePriced on request
- Basic$1,525 a month
- Intermediate$4,860 a month
- Growth$84,120 a month
- BusinessPrice not published
Swat.io
- Small€39 a month
- MediumPrice not published
- LargePrice not published
- CustomPrice not published
In their own words
OneUp
OneUp combines social publishing, scheduling, analytics, inbox management, and social listening. Users can publish immediately, schedule posts, or set them to recycle at selected intervals. Supported networks include Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube; further platform support lists WhatsApp, Meta Ads, and Discord. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. Analytics include summary and post-level views, with scheduled PDF or CSV reports. Keyword monitoring can send email alerts about mentions. Teams can route posts to clients or managers for approval and limit members to assigned accounts. Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox; OneUp also offers APIs and an MCP for LLM workflows. Access includes web, iOS and Android apps, and a Chrome extension. Plans listed begin at $25 a month for Basic, while annual pricing is noted from $15/mo. A seven-day trial is offered, but there is no free plan.