OpenEMM vs SendPulse
OpenEMM
agnitas.deSendPulse
sendpulse.comSide by side
| Figure | OpenEMM | SendPulse |
|---|---|---|
| Price from | Free | $9.60/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 10 |
| Spec score · Email marketing tools | 8.5 (#48) | 9.4 (#3) |
| Spec score · Email Marketing Software | 8.5 (#50) | 8.7 (#32) |
| A/B testing | Yes | Yes |
| API | The documentation describes SOAP and REST APIs for remote management and a callback API for sending event notifications to third-party systems. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Email automation | Yes | Yes |
| Founded | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. | 2015 |
| Free plan | Yes | Yes |
| Integrations | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Landing pages | Yes | No |
| Rating on G2 | 3.5 out of 5 from 1 review shown for AGNITAS; G2 says there are not enough reviews to provide buying insight. | 4.6 out of 5 from 722 reviews. |
| Segmentation | Users can define target groups using recipient profiles, status, and behavior. | Yes |
| Self-hosting | OpenEMM can be operated in the user's own premises, with a hosting provider, or in the user's data center. | The documented product is accessed as SendPulse-hosted web services and APIs; the reviewed official pages do not describe a self-hosted deployment. |
Plans
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
OpenEMM
OpenEMM is web-based open-source software for email marketing and automation, including newsletters and transactional or date-driven messages. Its tools include a campaign manager, calendar reminders and comments, responsive templates, recipient status history, and profile enrichment based on recipient reactions. It also provides bounce management, real-time opener and click statistics, behavior-based target groups, web forms, a multiqueue mail backend, web services, and a plugin interface. Integrations include Make and n8n, alongside HTTP request endpoints and import and export options. OpenEMM is self-hosted, with operation on a user's premises, through a hosting provider, or in a data center. The download page lists Linux servers and Windows or Mac servers via VirtualBox. From OpenEMM 2019 Spring, releases use the GNU AGPLv3 license. The plan costs nothing, with no limits on recipients, mailing lists, or dispatches. A three-day demo is available, but mailings cannot be sent from that account.
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.