OpenStream vs Podvertise Marketplace

OpenStream is a platform for radio and podcast publishers seeking recurring revenue through audio advertisements. Radio publishers can sell ad space through its marketplace and serve geolocated pre-roll and mid-roll ads. Podcast publishers can use geolocated pre-roll and out-roll ads, monetize catalogs by changing episode URLs, and retain their own sponsors. A dashboard shows historical revenue and audience statistics plus a realtime audience map. OpenStream says it works across devices and players, including WordPress, and excludes adult, pornographic and gambling advertisements. It describes its service as a proxy that sends an ad and redirects listeners, without storing or copying podcast content. Setup instructions cover Libsyn, iTunes, SoundCloud and Feedburner; BluBrry is unsupported. The service is free, but new account registration is closed because it has reached the maximum number of accounts it can monetize; a waitlist is available. Fast-lane accounts are reserved for radio stations with at least 1 million active sessions per month. Publisher payments activate at $50 earnings after a four-month validation process, and are usually sent in the last week of the month.

Podvertise Marketplace is a web platform connecting advertisers with podcasters selling advertising opportunities. The homepage says advertisers can search 600,000 active podcasts, browse categories and filter listings by format, placement, duration, language, monthly downloads per episode and price. Available formats include host-read, pre-recorded, sponsored interviews, product reviews, guest exchanges, cross-promotion and YouTube ads. Campaigns support dynamic ad insertion, custom targeting and advanced measurement. Podcasters register for free, create offers and monetize their shows. Advertisers need an account to order and follow status, while PayPal is the currently accepted payment method. Each offer states its delivery period; buyers can contact the podcaster for missing details. Offers have individual prices, including a listed Dakota Spotlight post-roll offer at $300, while marketplace pricing is from $495 with no billing term stated. The terms specify a standard 15% publisher commission, with possible written variations. Publisher payouts use PayPal after completed spots, subject to timing, reach reporting and a $50 minimum. The service says it uses standard safeguards and does not sell personal information under specified U.S. laws.