OPTEL VerifyBrand vs Scantrust
OPTEL VerifyBrand
optelgroup.com
Scantrust
scantrust.comSide by side
| Figure | OPTEL VerifyBrand | Scantrust |
|---|---|---|
| Price from | — | €19.17/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Product Serialization Software | 7.2 (#18) | 8.0 (#3) |
| Spec score · Product Traceability Software | 7.3 (#19) | 8.2 (#2) |
| Founded | 1989 | 2014 |
| Headquarters | Canada | Lausanne, Switzerland |
| Integrations | The product page says it integrates with ERP, MES, and WMS systems via standard APIs and connects with major serialization systems. | The integrations page lists compatible systems across manufacturing, hardware, logistics, CRM, product data, CMS, commerce, analytics, middleware, and identity providers. |
| Purpose | VerifyBrand focuses on downstream traceability and visibility, government compliance, and counterfeiting prevention. | Scantrust helps companies connect with customers, fight counterfeits, and make supply chains transparent. |
| Security | OPTEL states that VerifyBrand is SOC 2 Type II certified and that customer data is segregated from other clients’ data. | Enterprise terms say Scantrust will maintain administrative, physical, technical, and organizational measures designed to prevent unauthorized access, use, alteration, or disclosure of customer data. |
| Support | OPTEL advertises a 24/7 support SLA with a two-hour response time and includes onboard training and technical support. | The e-label Enterprise plan includes a dedicated customer support manager and an SLA with uptime guarantees and response times. |
Plans
Scantrust
- Free trialFree
- Business 30€230 a year
- Business 50€360 a year
- Business 100€500 a year
- Premium€1,500 a year
- EnterprisePriced on request
In their own words
OPTEL VerifyBrand
OPTEL VerifyBrand has no write-up on Specifiction yet; its figures are above.
Scantrust
Scantrust provides connected packaging and e-label tools for companies working to engage customers, address counterfeiting and improve supply-chain transparency. Its product scope includes industrial goods, consumer packaged goods, wine and beverage, and lubricants. E-label plans include compliance templates, translations into 24 languages, customizable landing pages and content updates that do not require QR code reprinting. An e-label is tied to one SKU, though units of that SKU can share it across countries. The Enterprise plan lists smart redirection, analytics, bulk creation, QR Manager, custom URL and domain, onboarding and user teams. Scantrust also describes Digital Product Passport tools using QR generation, URL management, landing pages and dynamic content. Its REST API can connect passports to PIM, ERP and e-commerce data. Business 30 costs €230 a year for 30 e-labels, Business 50 is €360 a year for 50, and Business 100 is €500 a year for 100; prices exclude VAT. A 90-day trial is listed.