OptiKratos Email vs Salesforce Marketing Intelligence
OptiKratos Email
optikratos.comSalesforce Marketing Intelligence
salesforce.comSide by side
| Figure | OptiKratos Email | Salesforce Marketing Intelligence |
|---|---|---|
| Price from | $41/mo | $10,000/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 2 |
| Spec score · Email Marketing Analytics Software | 8.8 (#5) | 6.2 (#46) |
Plans
OptiKratos Email
- Free email tierFree
- Free tierFree
- Starter$41 a month
- Growth$74 a month
- Scale$124 a month
- EnterprisePriced on request
Salesforce Marketing Intelligence
- Marketing Intelligence$10,000 a month
- Marketing Cloud Intelligence+$11,000 a month
In their own words
OptiKratos Email
OptiKratos Email Analytics reports campaign engagement and how it relates to CRM deals and revenue. For each campaign, it tracks real-time opens, clicks, click-through rates, bounces and unsubscribes. Revenue attribution connects engagement to CRM deals and displays pipeline stage and revenue contribution; contact records can show a timeline of emails received, opened or clicked. Users can compare campaigns across segments and send times, and review deliverability measures including bounce rates, spam complaints and list health. A custom report builder combines selected metrics, though advanced features such as this may change during beta. The product page describes Email as unified with CRM and WhatsApp; the marketplace lists Mailchimp, Zapier and Make integrations. OptiKratos is cloud SaaS only, with no on-premise or self-hosted edition. A free tier includes 15,000 emails per month. Paid plans start at $41/user/mo billed annually, and a 14-day trial is listed. The service is available through API and web.
Salesforce Marketing Intelligence
Salesforce Marketing Intelligence has no write-up on Specifiction yet; its figures are above.