Optimate vs Postwise
Optimate
optimatesocial.comPostwise
postwise.aiSide by side
| Figure | Optimate | Postwise |
|---|---|---|
| Price from | £29/mo | $37/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 3 |
| Spec score · AI Social Media Caption Generators | 8.9 (#7) | 7.8 (#27) |
| Brand voice | Optimate uses brand voice, audience, content pillars and prohibited words to tailor AI generated captions and hooks. | Yes |
| Product | Optimate is an AI powered social media management platform for creating, scheduling, publishing, analysing and optimising social content. | Postwise uses AI to turn ideas into posts for Twitter/X, LinkedIn, and Threads. |
| Security | The privacy policy describes secure hosting, encryption where appropriate, access controls, monitoring and least privilege measures. | The privacy policy says information is protected using commercially acceptable means and that absolute data security cannot be guaranteed. |
| Support | Users can contact support by email or contact form, and the company says it will reply as soon as it can. | The plan comparison lists email support for Basic, email and chat for Boss, and priority support for Unlimited. |
Plans
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
In their own words
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.