Optimate vs Simplified
Optimate
optimatesocial.com
Simplified
simplified.comSide by side
| Figure | Optimate | Simplified |
|---|---|---|
| Price from | £29/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 6 |
| Spec score · AI Social Media Caption Generators | 8.9 (#7) | 8.8 (#8) |
| AI writing | Its generator produces captions, hooks, variations and hashtags adapted to each target platform. | Its writer provides more than 50 templates for blogs, advertising, product descriptions, email subjects and social captions in multiple languages. |
| Documentation | The help centre covers account connections, supported platforms, AI content and images, scheduling, analytics, remixing and Claude. | Developer documentation includes versioned API reference pages, authentication, quick-start commands, base URL and rate-limit guidance. |
| Mobile app | Optimate describes an Android app for creating and checking posts and receiving scheduled post notifications. | Yes |
| Security | The privacy policy describes secure hosting, encryption where appropriate, access controls, monitoring and least privilege measures. | Payments are handled by Stripe, described by Simplified as PCI Service Provider Level 1 certified. |
| Support | Users can contact support by email or contact form, and the company says it will reply as soon as it can. | The download page says users can use in-app chat or email support and should receive a response within 24 hours. |
| What it does | Optimate is an AI social-media platform for creating, scheduling, publishing, analysing and optimising content for businesses, creators and agencies. | Simplified is an AI marketing platform combining campaign planning, copywriting, graphic design, video, approvals, publishing, analytics and project management. |
Plans
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
Simplified
- FreeFree
- Starter$79 a month
- Free ForeverFree
- Pro$19 a month
- Business$49 a month
- Growth$149 a month
In their own words
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.
Simplified
Simplified has no write-up on Specifiction yet; its figures are above.