Optimole vs TinyPNG

Optimole is a web service for optimizing and delivering images across WordPress sites and other integrations. It resizes images for a visitor’s device and screen, adjusts quality based on device and connection, and supports conversion or delivery in WebP and AVIF. Its WordPress plugin optimizes uploaded images in real time, while sites beyond WordPress can connect through custom integration. The Media API provides more than 50 URL-based image transformations, and API access is available. Digital Asset Management includes a central media library, folders, tagging, and filtering; teams can use access controls and share assets with external stakeholders. Optimole uses Amazon CloudFront, which it says has more than 450 locations worldwide. Its Free plan costs nothing and allows 2,000 monthly visits, unlimited images, and unlimited sites. A free trial is promoted without a credit card requirement, and purchases have a 7-day no-questions-asked money-back guarantee. Monthly and yearly billing are offered, with yearly billing marked to save 20%.

TinyPNG is an image compression service offering lossy compression, batch processing, resizing, metadata controls and API access. It supports JPEG XL, AVIF, WebP, JPG, PNG and APNG files. Free web use allows up to 20 image compressions per session, with each image limited to 5 MB, and up to three conversions per session. The API includes 500 free compressions each month; unused free compressions reset at the start of each calendar month and do not roll over. Above that allowance, charges apply to successful compressions, with no subscription fee or minimum charge. Uploaded images are accessible only to the uploader and retained for a maximum of 48 hours. TinyPNG removes unnecessary metadata, while the API can preserve selected copyright, location and creation-date metadata. Official plugins are available for WordPress and Figma, alongside a beta Zapier integration. Web Pro offers unlimited compressions and a 75 MB per-image limit, while Web Ultra allows 150 MB images and unlimited conversions. The maker is headquartered in Hoevelaken, Netherlands.