OptiMonk vs Wheel of Popups
OptiMonk
optimonk.comWheel of Popups
wheelofpopups.comSide by side
| Figure | OptiMonk | Wheel of Popups |
|---|---|---|
| Price from | $19/mo | $19/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Pop-Up Builder Software | 8.2 (#10) | 7.2 (#26) |
| Integrations | The integrations page lists Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier, and webhooks among its connections. | The maker says Wheel of Popups integrates with more than 2,000 apps through Zapier, and customers can request an integration. |
| Support | All plans include live chat support, which the pricing page says usually answers within three minutes and is available in several languages. | The listed plans include email support and live chat, and the site describes dedicated account managers. |
| Targeting | Campaigns can target visitors using criteria such as country, cookies, traffic source, cart contents, and browsing behavior. | Popups can be targeted by device and page URL, triggered after time on a page, or shown on exit intent. |
Plans
OptiMonk
- FreeFree
- Essential$19 a month
- Growth$69 a month
- Premium$179 a month
- MasterPriced on request
Wheel of Popups
- Basic$19 a month
- Startup$49 a month
- Business$149 a month
- Enterprise$249 a month
In their own words
OptiMonk
OptiMonk is an AI-driven popup builder for ecommerce businesses, available on the web and through an API. Its AI agent can design, write and publish campaigns from a description, run A/B tests, learn from visitors and offer to roll out a winning version. Campaign formats include popups, embedded content, sticky bars, surveys, gamification and multi-step flows. Targeting can use country, cookies, traffic source, cart contents and browsing behavior. Reporting tracks conversions and campaign-associated revenue, average order value and orders. Listed integrations include Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier and webhooks. All plans include MCP connections for building, editing and publishing popups from Claude, ChatGPT or Cursor, as well as live chat support. The free plan does not expire, requires no credit card and includes 10,000 pageviews per month, 1,000 AI credits per month and one domain. Paid plans start at $19 a month, billed yearly at $228. Pageviews count whenever a site page loads, even if no campaign appears, and campaigns pause at the plan limit. OptiMonk began in Europe in 2014 and is headquartered in Debrecen, Hungary.
Wheel of Popups
Wheel of Popups has no write-up on Specifiction yet; its figures are above.