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SPECIFICTION
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Optux AI vs Semrush

Optux AI

optux.ai

Semrush

semrush.com

Side by side

FigureOptux AISemrush
Price from$39/mo$10/mo
Free plan—Yes
Free trial——
Open source——
WebYes—
API—Yes
Plans published413
Spec score · SEO Testing Software7.7 (#10)8.6 (#1)

Plans

Optux AI

  • Pro$39 a month
  • Business$239 a month
  • EnterprisePriced on request
  • FreePrice not published

Optux AI pricing →

Semrush

  • FreeFree
  • FreeFree
  • SEO$117.33 a month
  • StarterPrice not published
  • Pro+Price not published
  • AdvancedPrice not published
  • Base Report$10 a month
  • Pro Report$20 a month
  • Additional Users$45 a month
  • Lead Generation$90 a month

Semrush pricing →

In their own words

Optux AI

Optux AI is a web tool for A/B testing, SEO experiments, and website personalization. It compares page versions, can test temporary SEO changes such as H1s and meta descriptions without a full release, and can show different content to audiences in real time. Experiments run on Cloudflare Workers, and the documented setup requires websites to be proxied through Cloudflare. Automatic installation needs API access to the customer's Cloudflare account, with manual worker installation as an alternative. Optux AI supports single-page applications and lists integrations with Google Analytics 4, Segment, Mixpanel, Matomo, Heap, Hotjar, and custom setups. When enabled, experiment data can go to Google Analytics 4, and the product can optionally create audiences for new experiments. The Free plan lists one seat, 5K MTU for A/B and split testing, 500 MTU for AI text personalization, and one patch. Pro costs $39 a month, and Business costs $239 a month. Several targeting types, including behavioral, cookie-based, and time-based, are marked as coming soon.

Visit optux.ai

Semrush

Semrush has no write-up on Specifiction yet; its figures are above.

Visit semrush.com