Optux AI vs SEOTesting

Optux AI is a web tool for A/B testing, SEO experiments, and website personalization. It compares page versions, can test temporary SEO changes such as H1s and meta descriptions without a full release, and can show different content to audiences in real time. Experiments run on Cloudflare Workers, and the documented setup requires websites to be proxied through Cloudflare. Automatic installation needs API access to the customer's Cloudflare account, with manual worker installation as an alternative. Optux AI supports single-page applications and lists integrations with Google Analytics 4, Segment, Mixpanel, Matomo, Heap, Hotjar, and custom setups. When enabled, experiment data can go to Google Analytics 4, and the product can optionally create audiences for new experiments. The Free plan lists one seat, 5K MTU for A/B and split testing, 500 MTU for AI text personalization, and one patch. Pro costs $39 a month, and Business costs $239 a month. Several targeting types, including behavioral, cookie-based, and time-based, are marked as coming soon.

SEOTesting measures the impact of SEO changes using Google Search Console data, with Google Analytics data available when connected. Its tests include time-based experiments, comparisons between test and control groups, and LLM tests; they can cover individual pages, groups of pages, or URL switches, and track organic traffic and ranking impact. Reports address click-through-rate opportunities, content insights, Search Console data, keyword cannibalization, and monthly SEO summaries. The platform also identifies pages receiving clicks from AI search and offers tools to find prompt patterns and measure AI-driven visits. Website monitoring can alert teams to XML sitemap and robots.txt changes. Connections include Google Search Console, optional Google Analytics 4 and Bing Webmaster Tools, and a Looker Studio connector. An API, MCP server, and Chrome extension provide additional ways to use its data and checks. The 14-day free trial includes full functionality for up to 30 sites and requires no credit card. Paid plans start at $50 a month for Single Site.