Partnero vs Soreto

Partnero provides software for affiliate, referral, influencer, and newsletter programs for SaaS and e-commerce businesses. Multiple program types can be managed in one account, each with separate commission rules, partners, and a branded portal. Referrals are tracked through links and coupon codes, with tiered commissions, milestone bonuses, and goal-based rewards available. Partnero AI can build a program from a plain-language business description, discover relevant partners, and answer questions or change rules through an assistant. Listed integrations include payment, commerce, automation, and email services; REST API access and webhooks support custom connections. Automated payouts are available through PayPal and Wise, while managed payouts carry a 7% processing fee. Plans include unlimited partners, transactions, and revenue, but program and team-member counts vary. Starter costs $49 a month billed annually or $59 a month billed monthly. Partner costs $159 a month billed annually or $199 a month billed monthly. Enterprise starts at $599 a month. The 30-day trial provides all features and requires no credit card.

Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.