Pega CRM vs Zoho CRM
Pega CRM
pega.com
Zoho CRM
zoho.comSide by side
| Figure | Pega CRM | Zoho CRM |
|---|---|---|
| Price from | — | $14/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 0 | 15 |
| Spec score · CRM Software | 8.1 (#93) | 9.4 (#3) |
| Spec score · Financial Services CRM Software | 7.5 (#23) | 8.5 (#11) |
| AI features | Yes | Yes |
| Company history | Pega says it was founded in 1983. | Zoho CRM says it has been driving innovation since 2005. |
| Email sync | Yes | Yes |
| Founded | 1983 | 1996 |
| Free trial | Yes | Yes |
| Headquarters | Pega lists its corporate headquarters in Waltham, Massachusetts. | Chennai, India |
| Integrations | Pega Customer Service lists integrations including Azure OpenAI, Google Vertex AI, Meta Messenger, Gmail, Twilio, Salesforce Lightning, Amazon Connect, Five9, Cisco, Genesys, and Avaya. | Zoho CRM offers more than 1,100 ready-to-use app integrations. |
| Marketing automation | Yes | Yes |
| Mobile app | Yes | Yes |
| Purpose | Pega CRM is a customer engagement suite intended to automate engagement across the customer journey. | Zoho CRM provides tools to increase leads, accelerate sales, and measure sales performance. |
| Sales automation | Pega Sales Automation uses AI agents, autonomous workflows, and real-time insights to automate sales tasks and guide sellers. | The product automates contact tracking, follow-ups, and updates for sales teams. |
| Visual sales pipeline | Yes | Yes |
| Security | Pega Cloud uses role-based access controls, supports SAML, OAuth, and Active Directory single sign-on, and lists AES 256-bit encryption at rest and TLS 1.2 and 1.3 in transit. | Zoho CRM uses AES encryption and AES-256 encryption on its servers, and supports HIPAA and GDPR compliance functions. |
| Support | Pega provides a Support Center with product documentation, support resources, security advisories, and ticket submission. | Paid editions include Classic support, with optional paid plans offering faster responses and round-the-clock support; live chat is available 24x5. |
Plans
Zoho CRM
- FreeFree
- Standard$23 a month
- Professional$40 a month
- Enterprise$52 a month
- Ultimate$52 a month
- FreeFree
- Standard$14 a month
- Professional$23 a month
- Enterprise$40 a month
- Ultimate$52 a month
In their own words
Pega CRM
Pega CRM is a customer engagement suite built around Customer Service, Sales Automation, and Customer Decision Hub. It is intended to coordinate engagement across customer journeys while connecting systems and organizational silos. Customer Service uses AI and automation to manage self-service and human support. Sales Automation uses AI agents, autonomous workflows, and real-time insights to automate tasks and guide sellers; listed tools include lead management, opportunity insights, forecasting, workflow automation, and partner relationship management. Customer Decision Hub applies shared strategy, data, and AI across channels to make a decision for each customer at a given moment, including next-best-action capabilities. Supported channels include phone, web and mobile chat, email, web self-service, messaging, SMS, and IVR voice self-service. The web product has pricing on request. An interactive Pega Platform Community Edition trial includes App Studio, Dev Studio, and Prediction Studio. Pega Cloud lists role-based access, SAML, OAuth, and Active Directory single sign-on, plus encryption at rest and in transit. Customer Service Interaction and Back Office Portals are optimized for laptop and desktop browsers, not tablet or mobile browsers.
Zoho CRM
Zoho CRM gives sales teams tools to manage leads, track contacts, automate follow-ups, and measure sales performance. It includes a visual sales pipeline, email sync, lead scoring, forecasting, marketing automation, and workflow tools. Its AI features can recommend actions, flag anomalies, predict outcomes, automate follow-ups, and help interpret emails. Teams can customize layouts and portals, and connect more than 1,100 applications, including Slack, Teams, Google Drive, Dropbox, Mailchimp, and Zendesk. The free edition supports up to three users and includes leads, documents, and mobile apps. Starter is $14 a month per user with annual billing; Starter Monthly is $20 a month per user. Local taxes are additional, and a 15-day trial is listed. The mobile app can work offline and synchronize later. Developer access includes REST, Bulk, Notification, and Query APIs. Security controls include audit logs, IP restrictions, multi-factor authentication, and encryption; data encryption at rest is available in Enterprise and Ultimate editions.