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SPECIFICTION
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Pencil vs Pixability360

Pencil

trypencil.com

Pixability360

pixability.com

Side by side

FigurePencilPixability360
Price from$11/mo—
Free plan——
Free trialYes—
Open source——
WebYesYes
Plans published131
Spec score · Video Advertising Software8.5 (#1)7.0 (#6)
Founded20182008
HeadquartersLondon, England, United KingdomBoston, Massachusetts, United States
SecurityPencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models.Pixability says it uses commercially reasonable physical, managerial, and technical safeguards to protect information, while noting that no internet transmission or electronic storage method is completely secure.
SupportCore includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success.The company invites advertisers to contact its team to discuss YouTube campaign performance and schedule a demo.

Plans

Pencil

  • Basic — 50 generations annual$11 a month
  • Core$11 a month
  • Basic — 50 generations$14 a month
  • Basic — 100 generations annual$19 a month
  • Basic — 100 generations$24 a month
  • Basic — 250 generations annual$44 a month
  • Growth$44 a month
  • Basic — 250 generations$55 a month
  • Basic — 500 generations annual$79 a month
  • Basic — 500 generations$99 a month

Pencil pricing →

Pixability360

  • Pixability360Priced on request

Pixability360 pricing →

In their own words

Pencil

Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.

Visit trypencil.com

Pixability360

Pixability360 has no write-up on Specifiction yet; its figures are above.

Visit pixability.com