Pencil vs ProductMagicAI
Pencil
trypencil.comProductMagicAI
productmagicai.comSide by side
| Figure | Pencil | ProductMagicAI |
|---|---|---|
| Price from | $11/mo | $14.99/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 13 | 4 |
| Spec score · AI Video Ad Makers | 8.4 (#8) | 7.7 (#20) |
| Spec score · Video Ad Maker Software | 8.5 (#12) | 7.8 (#21) |
| Support | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. | The site lists [email protected] as its contact email for questions and support. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
ProductMagicAI
- FreeFree
- Pro$14.99 a month
- BusinessPrice not published
- ScalePrice not published
In their own words
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.
ProductMagicAI
ProductMagicAI is a web service for turning product photos and information into ecommerce images, short videos, and listing material. Its image studio offers white-background, studio, and lifestyle styles. The video tool makes short content for TikTok, Instagram, Facebook, and Shopify, with 4-second and 8-second options. Listing generation can create or improve titles, descriptions, bullets, keywords, ad copy, and FAQ ideas from product photos or text. Identity-Lock AI is designed to help retain product shape, colors, branding, labels, and packaging, but generated details still need review. Each product image costs 2 AI Credits; quick videos cost 10 credits for 4 seconds or 20 for 8 seconds. The Free plan includes 5 image generations and 10 AI Credits, with watermarked downloads. Pro costs $14.99 a month and includes 150 monthly credits, HD exports without a watermark, and a commercial license. Unused monthly credits do not roll over. The service describes its plans as intended for sellers, growing stores, and high-volume sellers. Its privacy policy says uploaded and generated images are not sold and eligible content can be deleted from the dashboard.