Pencil vs Quickads
Pencil
trypencil.com
Quickads
quickads.aiSide by side
| Figure | Pencil | Quickads |
|---|---|---|
| Price from | $11/mo | $99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 13 | 12 |
| Spec score · AI Video Ad Makers | 8.4 (#8) | 8.5 (#7) |
| Spec score · AI Ad Creative Generators | 8.3 (#11) | 8.4 (#9) |
| Spec score · Ad Design Software | 8.3 (#10) | 8.5 (#6) |
| Spec score · Video Ad Maker Software | 8.5 (#12) | 8.7 (#8) |
| Headquarters | London, England, United Kingdom | The official About page lists 903 Edgemeer Ln, Southlake, Texas 76092, USA as headquarters. |
| Licence | Pencil is proprietary cloud SaaS owned or licensed by Pencil AI Limited; its terms prohibit copying, modification, reverse engineering and resale. | The terms prohibit copying, adapting or reverse-engineering the software, and no open-source licence is stated. |
| Rating on G2 | 4.7 out of 5 from 16 reviews | 4.4 out of 5 from 17 reviews. |
| Rating on GetApp | 4.0 out of 5 from 1 review | 4.6 out of 5 from 31 reviews. |
| Rating on Trustpilot | 3.8 out of 5 from 7 reviews | 3.3 out of 5 from 15 reviews. |
| Security controls | The homepage states SOC 2 Type II controls, no training on customer data, IP ownership, role-based access and brand-safety controls. | The privacy policy states encryption in transit and at rest, role-based access, logging and monitoring, and work toward SOC 2. |
| Support | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. | Pricing materials advertise 24/7 support and also offer human intro calls and account-management help. |
| What it does | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. | QuickAds combines ad research, AI creative production, creative strategy, influencer work and campaign management for brands and agencies. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
Quickads
- DIY CreativesFree
- Performance Creatives trial$1, paid once
- Pro platform$99 a month
- UGC video$129, paid once
- Virtual Creative Strategist$199 a month
- Catalog Ads self-serve$299 a month
- Creators 5K–50K followers$299, paid once
- Creators 50K–250K followers$699, paid once
- Creatives-as-a-Service$1,999 a month
- Catalog Ads managed$5,000 a month
In their own words
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.
Quickads
Quickads is a web platform that brings ad research, creative production and campaign workflows together for brands, agencies and marketing teams. Its research library contains more than 32 million ads for creative reference and competitor research. The DIY Creatives plan includes AI image and video ad generation, virtual product and fashion photoshoots, performance pre-testing, multi-platform scheduling and basic analytics. Quickads also lists static ad generation, ad copy generation, bulk generation and brand kit controls. The AI copywriter can write ads in over 35 languages. The DIY plan includes one saved brand kit, while collaborator limits vary by plan. Quickads offers a free plan and paid plans from $99/mo, as well as a free trial. Managed creative production is a separate service with scope, pricing and commercial terms agreed with Quickads. Its managed campaign offer names Meta, Google, Amazon and TikTok as channels. Support is listed as available 24/7, including Sundays.