Pencil vs Seedance
Pencil
trypencil.comSeedance
seedance.tvSide by side
| Figure | Pencil | Seedance |
|---|---|---|
| Price from | $11/mo | $28/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 13 | 4 |
| Spec score · Video Ad Maker Software | 8.5 (#12) | 7.7 (#22) |
| Security | Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models. | The privacy policy says data is encrypted and stored on its servers and that security measures are used to protect against unauthorized access, alteration, or disclosure. |
| Support | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. | Seedance lists email support and a Telegram group on its contact page. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
Seedance
- FreeFree
- Mini Plan$28 a month
- Standard Plan$56 a month
- Plus Plan$112 a month
In their own words
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.
Seedance
Seedance is a browser-based AI video creation service with a product-ad generator and broader generation tools. Its product workflow turns a product photo into an advertisement video, with optional AI avatar, prompt-directed scenes, and 16:9 or 9:16 exports up to 1080p. Other tools handle text-to-video, image-to-video, reference-to-video, editing, and enhancement. An AI Video Agent plans shots and assembles a finished video up to 2.5 minutes. One account and credit balance provides access to Seedance models, Veo, Kling, MiniMax, and image models. New accounts receive four starter credits; free Seedance and Veo videos carry a watermark. Paid plans remove that watermark and include commercial usage rights. Credits arrive monthly and do not roll over, while generation cost varies by model and settings and appears before creation. The service works in desktop and mobile browsers without app installation. A free plan is available; paid access starts at $28.00/month billed yearly.