Pencil vs Thunder Experience Cloud
Pencil
trypencil.comThunder Experience Cloud
makethunder.comSide by side
| Figure | Pencil | Thunder Experience Cloud |
|---|---|---|
| Price from | $11/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 13 | 1 |
| Spec score · Ad Design Software | 8.3 (#10) | 7.3 (#20) |
| Headquarters | London, England, United Kingdom | San Francisco, California, United States |
| Licence | Pencil is proprietary cloud SaaS owned or licensed by Pencil AI Limited; its terms prohibit copying, modification, reverse engineering and resale. | The reviewed Thunder Experience Cloud pages do not state an open-source licence. |
| Rating on G2 | 4.7 out of 5 from 16 reviews | 2.5 out of 5 from 2 reviews |
| Security | Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models. | The homepage says Thunder is audited for security and compliance purposes, without naming certifications or standards. |
| What it does | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. | Thunder Experience Cloud is a people-based ad server and campaign suite covering creative production, personalization, ad serving and reporting across screens. |
| Workflow | The platform describes a workflow spanning briefing, generation, editing, approvals, publishing, and evaluation. | The CMP includes ad QA, media compliance checks, previews, approvals, tag generation, and trafficking in one place. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
Thunder Experience Cloud
- Thunder Experience CloudPriced on request
In their own words
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.
Thunder Experience Cloud
Thunder Experience Cloud has no write-up on Specifiction yet; its figures are above.