People Data Labs vs ZoomInfo
People Data Labs
peopledatalabs.comZoomInfo
zoominfo.comSide by side
| Figure | People Data Labs | ZoomInfo |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 15 | 7 |
| Spec score · B2B Contact Data Providers | 9.2 (#2) | 8.6 (#18) |
| Spec score · Data Enrichment Software | 8.6 (#6) | 7.7 (#24) |
| API access | Yes | Yes |
| Company history | The company’s SOC 3 report says People Data Labs was founded in 2015 by Henry Nevue and Sean Thorne. | ZoomInfo says it was founded as DiscoverOrg in 2007, acquired ZoomInfo in 2019, and adopted that name. |
| Contact database size | 3000000000 | 321000000 |
| Direct-dial data | Yes | Yes |
| Founded | The company was founded in 2015. | 2007 |
| Integrations | Official integrations include Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks and Salesforce. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Intent data | Yes | Yes |
| Product | People Data Labs provides B2B data products that teams can use to build data-driven products and enrich person and company records. | ZoomInfo describes itself as an all-in-one AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. |
| Support | The pricing page lists documentation and tutorials for plans, email support for Pro, and a designated customer success manager for Enterprise. | The company says support is available through its Help Center and by phone, and ZoomInfo University provides role-based courses and certifications. |
Plans
People Data Labs
- IP Enrichment API - Tier 1Price not published
- IP Enrichment API - Tier 2Price not published
- IP Enrichment API - Tier 3Price not published
- Company Enrichment & Company Search APIs - Tier 1Price not published
- Company Enrichment & Company Search APIs - Tier 2Price not published
- Company Enrichment & Company Search APIs - Tier 3Price not published
- Person Enrichment & Person Search APIs - Tier 1Price not published
- Person Enrichment & Person Search APIs - Tier 2Price not published
- Person Enrichment & Person Search APIs - Tier 3Price not published
- FreeFree
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
People Data Labs
People Data Labs provides B2B data products for building data-driven products and enriching person and company records. Its APIs can look up person profiles from details such as a name, location, email, phone, education, work history, or social profile; requests need sufficient information to identify a match. The company dataset describes more than 23.8 million global companies, with fields such as name, domain, industry, location, LinkedIn URL, employee count, and founding year. The listed contact database size is 3 billion, and the product includes direct-dial and intent data. API offerings cover person and company enrichment, search, IP enrichment, and person identification. The free plan is free for up to 100 credits per month, but contact data values are obscured. Pro starts at $98 a month, with 350 credits per month as the starting level and contact data included. Enrichment requests typically use one credit per successful request; Search uses one per returned profile.
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.