Pippit vs Runway

Pippit is a creative platform for making marketing content, with video, image, avatar and publishing tools for businesses. Its Video Agent can create videos from text, links, images, media or documents, with selectable aspect ratios and durations. The editor offers cropping, filters, effects, captions and text overlays. Users can create avatar videos, make an avatar from a photo and add a custom voice. Pippit can generate product photos in batches for Shopify, TikTok Shop, Amazon and other marketplaces. It also supports scheduling and publishing to Facebook, TikTok and Instagram, tracking analytics, and adding product links to videos. The platform supports text-to-video and image-to-video, provides API access and lists a maximum resolution of 4K. Templates and free creative assets are available for commercial use. The Free plan costs nothing and includes daily credits for video and image agents, viral-video remixing and AI talking photos; some features use credits. Starter costs $101 a year and Plus costs $246 a year.

Runway is an API-based video-generation service offering text-to-video, image-to-video, and AI avatars. Commercial use is supported, with maximum output resolution listed as 4k and maximum video length shown as 0.25. A Free plan lasts forever and includes 125 one-time credits and 5 GB storage. Standard costs $12.00 per month when billed annually, with 625 credits per month, up to three projects, and 20 GB storage. Pro is $28.00 per month billed annually and includes 2,250 monthly credits, up to five projects, and 100 GB storage. Max is $76.00 per month billed annually, with 9,500 monthly credits, up to ten projects, and 500 GB storage. The paid plans list annual savings of $36, $84, and $228 respectively. The pricing summary describes paid access as starting at $12/mo (annual). API access and commercial use are listed capabilities, and the service uses freemium pricing.