PlaybookUX vs Userfeel
PlaybookUX
playbookux.com
Userfeel
userfeel.comSide by side
| Figure | PlaybookUX | Userfeel |
|---|---|---|
| Price from | $450/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Crowd Testing Tools | 8.5 (#2) | 8.8 (#1) |
| Spec score · Consumer Video Feedback Software | 8.5 (#2) | 8.9 (#1) |
| Spec score · AI User Research Tools | 8.3 (#4) | 8.8 (#2) |
| Spec score · Usability Testing Software | 8.5 (#7) | 8.9 (#3) |
| Spec score · User Experience Software | 8.4 (#8) | 8.9 (#6) |
| Spec score · UX Research Software | 8.2 (#8) | 8.7 (#3) |
| Spec score · User Testing | 8.3 (#7) | 8.9 (#3) |
| Participant panel | PlaybookUX says its global panel has more than 7 million vetted consumer and professional participants, and users can also bring their own participants. | Userfeel says its vetted tester panel has over 1 million testers and supports studies in more than 40 languages. |
| Research methods | The platform offers unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing, and preference testing. | The platform offers moderated and unmoderated tests, surveys, card sorting, and tree testing. |
| Support | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. | Userfeel says its development and support are provided by Netstudio EE, whose employees have access to Userfeel servers and data for those purposes. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
Userfeel
- FreeFree
- Solo$3,000 a year
- Team$5,500 a year
- Enterprise$15,000 a year
- CustomPriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.
Userfeel
Userfeel gives product teams and agencies tools for usability research, combining AI analysis with feedback from human testers. Researchers can run moderated or unmoderated tests, surveys, card sorts, and tree tests. They can recruit from a panel Userfeel says has over 1 million testers across more than 40 languages, or bring their own participants. Filters include country, language, age, gender, and role. Studies can cover desktop, mobile, tablet, and app contexts. AI tools provide session summaries, sentiment analysis, and recommendations tied to session evidence; voice transcription creates searchable, time-stamped transcripts. The free plan includes 3 credits per month and supports your own tester. Solo costs $3,000 a year; Team is $5,500 a year and Enterprise is $15,000 a year. Userfeel says data is stored in the European Union and reports compliance with ISO/IEC 27001:2022, SOC 2 Type 2, EU GDPR, UK GDPR, and the UK Data Protection Act 2018. Its support and development provider has access to servers and data for those purposes.