PlaybookUX vs UXArmy
PlaybookUX
playbookux.com
UXArmy
uxarmy.comSide by side
| Figure | PlaybookUX | UXArmy |
|---|---|---|
| Price from | $450/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Crowd Testing Tools | 8.5 (#2) | 7.7 (#9) |
| Spec score · AI User Research Tools | 8.3 (#4) | 7.7 (#15) |
| Spec score · Usability Testing Software | 8.5 (#7) | 7.8 (#23) |
| Spec score · User Experience Software | 8.4 (#8) | 7.8 (#19) |
| Spec score · UX Research Software | 8.2 (#8) | 7.7 (#20) |
| Spec score · User Testing | 8.3 (#7) | 7.7 (#16) |
| Analysis | Researchers can use transcripts, notes, tags, video clips, highlight reels, heat maps, and task success analytics to analyze studies. | Features include AI summaries, sentiment analysis, auto-transcription, heatmaps, navigation and path analysis, and downloadable reports. |
| Data protection | The security page states that data in transit uses TLS and data at rest is encrypted with AES-256, and that customers can permanently delete their data. | The security page says confidential data is hosted on AWS and data in transit is encrypted using 256-bit SSL/TLS 1.2. |
| Figma | The Figma integration imports prototypes and supports goal completion metrics, misclick tracking, and heat map and click map overlays. | UXArmy says its Figma integration lets researchers test prototypes and track user interactions. |
| Research methods | The platform offers unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing, and preference testing. | The platform supports usability testing, user interviews, card sorting, tree testing, surveys, and focus groups, with moderated and unmoderated studies. |
| Support | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. | UXArmy offers email and chat support, while its Organization plan includes personalized onboarding and priority support. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
UXArmy
- FreeFree
- Starter (monthly billing)$29 a month
- Pro (monthly billing)$99 a month
- Starter (annual billing)$2,514 a month
- Pro (annual billing)$8,217 a month
- OrganizationPriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.
UXArmy
UXArmy is a user research platform for teams conducting studies across locations. It supports usability testing, interviews, card sorting, tree testing, surveys, and focus groups in moderated and unmoderated formats. Studies can cover websites, mobile apps, Figma prototypes, and AI-generated prototypes. Analysis features include AI summaries, sentiment analysis, automatic transcription, heatmaps, navigation and path analysis, and downloadable reports. The Figma integration lets researchers test prototypes and track user interactions. Studies or surveys can connect with Slack and Google Sheets, and data can be exported in Excel or CSV formats. The free plan costs nothing and includes one full seat and 15 monthly credits; users can run Figma tests, surveys, card sorting, and tree testing, but cannot record tests or use the participant panel. Paid plans start at $25/mo (annual) in the pricing note. UXArmy offers email and chat support and says it complies with SOC 2 Type 2, ISO 27001, GDPR, and HIPAA requirements. It says confidential data is hosted on AWS and in-transit data is encrypted using 256-bit SSL/TLS 1.2. Its MCP server is in closed beta.